Nimblejack, an Indianapolis based creative agency, hired us to create a holiday season animation for Indianapolis Power & Light (IPL). Their goal was to highlight a improvements made to IPL's power grid.
Tony May of Nimblejack handled art direction, while we provided character design, storyboards, an animatic and the final animation. Turn around was about a month and ran through the Thanksgiving holiday. To help hit our deadline, we contracted exterior background art and 3D elements to the multi-talented Cameron Bourquein.
The final product received a warm reception from IPL staff and was used both internally and on their social media accounts.
The final version of the animation.
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Several changes were made in response to the final storyboards. A suburban street replaced the power plant which was moved to a later point in the animation. The windmills were cut and a pipeline shot was added.
This animatic was created using storyboard sketches, a rough music cut, and a crude model of the character's walk cycle. It was key in locking the animation's timing, and made it apparent that we needed to cut a shot. The image of the pipeline was removed. Making the call at this stage saved both time and money.
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The client requested the character be an adult male. We offered fourteen options. They chose the face of #11, body of #10, and clothing of #6.
![](https://cdn.myportfolio.com/6e06b25b847f2ceb438b510f31b579e5/2a6f1b5d-5ec8-4546-8b02-43adc72170e0_rw_600.png?h=4871813d8b8e53d08945e172883e1595)
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Sketches used as reference for character animations.
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Illustration for email and landing page which linked to the animation.