King Systems, a medical device manufacturer, was launching a new product: The KingVision Video Laryngoscope. They wanted a tool to educate potential customers on the use of the product, and how it could reduce overall cost for laryngoscopies in their institutions.
Highlight reel of mini-site. Click here to view the full-length video.
The solution was mini-site distributed through King Systems' website and in promotional packages that included a sample of the product. The mini-site included an interactive which highlighted features of the device, a video showing the device in action, a slideshow explaining its step-by-step use, and a calculator which allowed hospital staff to calculate the cost of the device against their current technology.
Key Contributions:
+ Art direction of all media (3D, video, etc.)
+ Wireframes, storyboards, and scripts
+ Graphic design
+ Coding
![](https://cdn.myportfolio.com/6e06b25b847f2ceb438b510f31b579e5/dbf090ce-af53-49dd-9d05-841f8f8ce638_rw_600.png?h=cbf5107bcc2839016451d6e96f49aa95)
![](https://cdn.myportfolio.com/6e06b25b847f2ceb438b510f31b579e5/ff979554-0d2a-4296-a493-1716a25facad_rw_600.png?h=46313eee3bdcb735c3492883fd387a34)
![](https://cdn.myportfolio.com/6e06b25b847f2ceb438b510f31b579e5/44dad790-a235-482b-be67-a33e03dac338_rw_600.png?h=0ddd84186544671421b57650685020d2)
Storyboards for the video's intro describe the product spinning into frame and assembling itself.
![](https://cdn.myportfolio.com/6e06b25b847f2ceb438b510f31b579e5/2aa5e583-a205-42fb-ab53-bafad19415e4_rw_600.png?h=81a53072a4f68e9b24de1337938edf44)
![](https://cdn.myportfolio.com/6e06b25b847f2ceb438b510f31b579e5/f3c0847e-389c-4038-a4f3-6ccf9384cfe7_rw_600.png?h=7ecdf58f00a0b7550947f3bdc333740f)
![](https://cdn.myportfolio.com/6e06b25b847f2ceb438b510f31b579e5/87ca65ae-9564-4c72-a055-e5fcfce85505_rw_600.png?h=b67c8cfd6f7edc3a7c170f42fe66504c)
Wireframes for the mini-site.